I hear the outcry.
“Everyone wants new – something different!!!”
Once a line is established in a category, no matter how many copies, no matter what people say, the tried and true prevails. A classic example is Casablanca by Pasabahce. Toughened, stackable, well-priced, good quality glasses.
Used for coffee (hot and cold), spirits, water, juice, beer, cocktails….
Been in the market for …. decades.
Unbreakable. Unremarkable……And by far one of our largest volume lines.
What are you going to sell lots of?
Focus on that.
Cheers, The Fackelmann Foodies Team x